You Don’t Need Two Instagram Accounts

Image of a child in a yellow dress against a colourful background. She is wearing a big red hat and looking away from the camera so the viewer can't see her face.

I don’t think you need two Instagram accounts, two Facebook accounts (personal or professional!) or two blogs, or especially more than two blogs. Which feels a little bit hypocritical for me to write because here I am writing it on…my other blog. But case in point, this here is my secondary blog, the one I use to augment my business and support its website, as opposed to my primary blog, which I’ve been investing my heart and soul in for years. What I would really love is to have this blog be a filtered version of my main blog, in which all content relating to blogs and blogging appears—but I don’t know how to make that work between two different websites, and also it helps my website search rankings if there is original content here that is not posted elsewhere. And so here we are.

But I still don’t have two different Instagram accounts, and here’s why (and all of these are lessons I’ve learned from blogging, as I use Instagram as a microblog after all):

  • I have already built up a modest following on Instagram. Starting again from scratch would be hard.
  • It would be especially hard because I think the people who follow me on Instagram are there for the human content anyway. It would take a special kind of person to go for the offer, “Hey! It’s me, but less of my face and I’m just trying to sell you stuff.”
  • Maintaining two Instagram accounts (or two blogs…) is a lot of work. In fact, maintaining one Instagram account and doing a good job of it is a lot of work. And none of this is work that pays well, if at all, so I want to keep the labour as minimal as possible
  • You’re right, I could just duplicate my content to two different accounts, personal and professional, but that would be really boring for anyone who bothered to follow me in both places
  • Compartmentalization is hard on the soul, my friends. Online advice is often trying to fit us awkwardly into compartments where we don’t quite fit, and I say bully to that. Be your marvellous multitudinous self….
  • Because it’s interesting! I am totally up for your professional self, and the good things you have to offer the world as an artist/therapist/guitar picker in Nashville, but I get to know that professional self even better if I’m also privy to photos of your lunch, your cat, and your sunsets. Showing up as yourself is an act of generosity, and I appreciate that, and I am more inclined to be generous myself and support the business of somebody who does so.
  • Being your whole self also makes you stand out in your professional field—you’re one of many poets, perhaps, but you’re the only one with a really fat cat called Snowflake who likes to sit on your head while you’re writing. Or maybe you’re obsessed with gluten-free baking, or 1970s cult films, or you collect shoes made out of vegan leather. Online spaces are hybrid spaces, technologically speaking, and there is no reason why the content shouldn’t be too.
  • There are parts of our lives where it’s important to draw a line between the professional and personal—I definitely like to put my laptop away at the end of the day. I take holidays from the online world throughout the year. All this is very good for my well-being, but I don’t think insisting on such a line for my online identity would be as much. It’s easier (and more sustainable) to just be a human person everywhere I go.
  • This also helps me show up with integrity, when my private self is public facing, and think more deeply about the choices I make, the life that I am living. It helps too when my online connections become real-life connections and people realize that they really do know me from knowing the person I am on the internet
  • And yes, there is a price to be paid in being real. There are definitely advantages to having a polished brand and perhaps I would be much more successful if I’d shown up that way…but I don’t actually believe this. I would have been bad at being a polished brand (and looked just like all the people I was trying to emulate, but a poor copy) but I am really, really good at being me, and I get to do it without even trying, which is so much more sustainable and interesting than the alternative.

Now, I am don’t claim to be a social media expert. Perhaps you might be advised to take anything with a grain of salt when it’s coming from that woman who posts on Instagram nine times a day, but I also post a lot because I really like it, and for me that’s the biggest indication that I’m doing something right.

Don’t Be Afraid of Your Toolbar Part 2: How to Format Images in WordPress

The PARAGRAPH toolbar, which I talked about in a previous post, comes up when you click the PLUS SIGN to create a text/paragraph block in WordPress. (See Image below.)

When you select IMAGE instead of PARAGRAPH, however, you’re going to get a different toolbar that looks like this.

So let’s start at the beginning. You have to have an image to add. This image should be your own image (a photo or a graphic you’ve made) because it’s illegal to steal other people’s work and also using your own work will make your blog look like your own. If you can, resize your image if it is very large (500-1000 pixels is fine for web) but you will also have a chance to resize the image once you’ve uploaded it.

When you go to add an image, a new box pops up that looks like this:

Click UPLOAD and select your image from your computer. (Select from MEDIA LIBRARY if you’re using an image you’ve uploaded to your website already.)

And your image should appear like magic.

But what if you want to make changes to the way the image looks on your site?

Time to explore the tool bar!

Use the arrow keys to move your IMAGE BLOCK up and down between the the other blocks in your post.


Use the alignment key to centre your image or align it with either of your margins.

A photograph of an orange tulip

*If you would like to embed your image within a block of text (as I am doing in this paragraph, as opposed to above where the image is centred), you will often have to resize the photo down, but that’s easy to do. Do you see the SETTINGS menu on the right-hand side of your screen? (If it’s not visible, it should appear when you click the button that looks like a cog on the top right-hand size of your screen.) The menu will be different based on what kind of block you’re working on (PARAGRAPH, IMAGE, etc.) If Image is selected and you scroll down on that menu, you should see something like this:

The options for IMAGE SIZE are “Thumbnail” (very small!), “Medium” and “Large.” I selected MEDIUM for this image, and then I clicked the alignment key in my toolbar, selected RIGHT, and the image was embedded automatically.

*You can see that I also added ALT TEXT to make my site more accessible to users with visual impairments!


Use the LINK button to add a link to your image, if that makes sense for you to do. Users are usually compelled to click on interesting images. I often blog about books and when I use an image of the book’s cover, I will usually add a link in the image to where the book can be purchased. When you click on the link button, a space will appear for you to paste the URL to where your link will direct.


The final button is EDIT. I don’t typically edit my images in WordPress, and feel more comfortable doing it with other software, but you can play around here and see what happens.

If everything goes wrong, remember that pressing COMMAND Z on a Mac or CONTROL Z on a PC will take you back a step so that you can get unsnarled—always good advice to remember.

Have fun!

The Least Important Person in the Room

“Don’t forget, you’re the least important person in the room,” was advice that Decca Mitford’s governess delivered her and her sisters in their storied childhood, which is not very fashionable guidance a century later from a psychological point of view. And yet it’s useful to me. Perhaps because I was fortunate enough to be brought up with love and support and self-esteem, the audacity enough to believe that I matter—which is audacity that sometimes needs to be tempered a bit.

I love the advice, “Don’t forget, you’re the least important person in the room,” because with it comes the freedom to do whatever the hell you want. Nobody’s watching. Nobody cares. Blogs, by their nature, are marginal, obscure. (Remember: “well-known blogger” is an oxymoron.) Blogs are different from the scrutiny of social media too, timelines unfolding in threads. Nope, it’s likely on your blog that nobody’s watching, and there is opportunity that comes with that. For you to worry less about what other people think, and it instead partake in an in-depth study of what you think. To try stuff out, to ask the questions you don’t quite know the answers to, to dare to (thoughtfully) be wrong about something.

And why not? No one’s watching. Which permits you to write with lack of self-consciousness that—paradoxically—will make readers actually be interested in what you have to say.

Don’t Build Your Digital Castle on Someone Else’s Land

“But here’s the kicker. I want to see you working just as hard (and ideally, harder) to build your digital presence OFF Instagram as you are building it ON Instagram. [Don’t build] your digital castle on someone else’s land…” —Avery Swartz

Reserved Spaces for Writers of Colour

The foundation of my blogging courses are the gospels of imperfectionism, which is basically license to be human in public. And last night, while I was reading Ijeoma Oluo’s Mediocre: The Dangerous Legacy of White Male America, it dawned on me how much imperfectionism is a privilege that people of colour don’t always have access to. To be raw and unpolished in public, and still be taken seriously—that is white privilege (which is the very point of Oluo’s book).

And so what can I do to change this? How can I help create space in the world for people of colour to be free to be as flawed and sloppy and uninhibited as I am in my blogging life? One thing I can do right now is reserve one free space in each of my courses for writers of colour on a first-come-first-serve basis.

My next MAKE THE LEAP intensive course runs this February, and any writers of colour who are interested in taking part are encouraged to reach out to me using the “Keep in Touch” link at the top of the page.

Build a Blog

Deb Knows It

“I try to have a schedule, but I’m extremely bad at keeping schedules. I have watched corporate blog after corporate blog go to crap, because there was a posting schedule where you had to write five posts a day. I think that everybody would rather just write when you have something good to say.” —Deb Perelman

Blogs of the Year

There are so many levels upon which the trajectory of 2020 has been full of unexpected diversions and strange surprises, most of them on such a grand scale that it’s easier to discount the little things. Like that I wasn’t sure where Blog School was heading as the year began. I launched Blog School in September 2019 with a self-guided course only, thinking that blogging itself is pretty solitary even IF the point is connection, and so a self-guided courses seemed to kind of make sense. (Maybe also I was lazy?)

But the people wanted more! And so I designed the MAKE THE LEAP program to run in February, my Blogging Spark course condensed into the shortest month. And an absolute DREAM TEAM of writers signed on to be part of it, and it was the best thing ever. I loved it. We had so much fun, and it was so inspiring, and I have never ever loved “work” so much. It wasn’t “work” at all.

I was planning to run the course again in June, but then the whole world went off its rails. Instead of a formal course, I decided put together more of a hang-out. LET’S GET TOGETHER ran in June, just as protests against police brutality and racial violence were taking place around the world, a harrowing and heady time, and it was a lot to process—but the bloggers in our group were doing it, putting the pieces together to make sense of it all, to write their way toward racial justice. It was inspiring and amazing.

And then a small group signed on for another MAKE THE LEAP session in September, and I loved this group just as much—who would have thought it possible? Another fabulous group of writers whose central feedback required was just mainly me shouting, “Yes! Yes! This EXACTLY!! Keep doing it!” It was really, really good.

Some of the blogs that were born or developed out of all this:

There are more, but I particularly wanted to highlight those which have been updated in the last month or so, those whose writers have discovered the key to blogging success, which is DON’T STOP DOING IT!

Thank you to everybody who has played a part along the way—those of you who read blogs, who’ve participated in my courses, those of you who keep writing, all of you affirming that the future of blogging (still!) is RIGHT NOW.

MAKE THE LEAP is running next in February 2021, and registrations are beginning to come in! Sign up today to claim your spot (and a reminder that three two left! discount spaces are reserved for people who have signed up for my self-guided course already).

A Good Thing

“What if the freedom and curiosity and occasional exhilaration I experience when I’m writing on my blog, for that matter, is also about finding my own way, using the tools that feel natural in my hands, making this site a self-portrait in words rather than a shelter from the uncongenial demands of “real” academic writing? What if feeling some comfort, pleasure, and ease in a particular kind of work means that it fits, and that’s a good thing?”

—Rohan Maitzen, “Free to be: On Indiosyncrasy”

Julia Zarankin: From Birder, to Blogger, to Book!

A highlight of my Fall so far has been celebrating the launch of my friend Julia Zarankin’s memoir Field Notes From An Unintentional Birder, a book I’ve been waiting to get my hands on—and it lived up to all my expectations.

In this Q&A, Julia talks about how blogging is like birding, how blogging became part of her process as a birder and a writer—and also about what happened when her blog disappeared.

Kerry: As someone who thinks about blogging a lot, I kept seeing parallels between blogging and birding as I read your book, how they teach similar lessons. As someone who has done both, what’s your take?

Julia Zarankin: More than anything, birding has taught me to see in a new way. So much of birding revolves around being attuned to the present moment and to really open your eyes to what’s in front of you, and really focus on detail. In a sense, blogging is also very much about connecting with specific moments of your daily life. To me, both are a form of active engagement with whatever it is you’re passionate about. I see birding and blogging as an antidote to despair, because when you’re looking closely and finding beauty in the ordinary, you’re bound to see the world with a little more brightness & potential.

“I see birding and blogging as an antidote to despair.”

Kerry: What role has blogging played in the journey to FIELD NOTES?

JZ: I started blogging shortly after I started birding. Everything about birding felt so strange and foreign and wonderful to me, and I wanted to understand it better and process it. So I started writing a blog called BIRDS AND WORDS to make sense of this new (somewhat strange) hobby of mine. My blog provided me with the ideal (and very low stakes) places to test out my ideas. Initially my blog was all about the frustration of being a beginner birder (and getting most things wrong), but slowly it evolved into something deeper, where I was seeing connections between birds and the rest of my life (and intellectual interests). I think it’s safe to say that I wouldn’t have had the confidence to write FIELD NOTES had I not tested out some of the ideas on my blog. Also, I realized, while experimenting on my blog, that writing about birds didn’t have to be 100% serious.

Kerry: What were your initial challenges as a blogger, in particular as someone trained in academia?

JZ: It took a while to let go of the idea that the words that appeared on my blog had to be polished gems of perfect prose. I remember writing and rewriting my first blog posts until I felt I’d gotten them just right. And then for days afterwards, I obsessed over my analytics and cried when I saw that no matter how hard I worked on perfecting my blog posts, they were still only read by 7 people in Mumbai.

(For a while this made me cry and I gave up on my blog several times—what’s the point?—but I couldn’t quite let it go; something about it still made me smile, and I knew the posts I was writing, while imperfect and with the occasional spelling/grammar glitch, had an energy to them, and I kept coming back to the blog, no longer for those 7 mystery people who were likely bots, but for myself.)

And in a way that realization that nobody read my blog freed me up to experiment more, to toss my ideas of perfectionism to the side and just write things FOR MYSELF in a way that engaged me. Since nobody was reading, I could just be myself, right? Kerry’s mantra, BLOG LIKE NOBODY’S READING, is the wisest thing I’ve had to learn for myself (over and over again). And when I stopped trying to make my blog posts perfect, they were also a lot more fun to write!

True story: I actually used my blog posts as writing samples for a blogging gig (paid!) I had at Ontario Nature for a number of years.

“And in a way that realization that nobody read my blog freed me up to experiment more, to toss my ideas of perfectionism to the side and just write things FOR MYSELF in a way that engaged me.”

Kerry: What helped you make blogging into a habit?

JZ: Initially, I began with the goal of writing three posts/week, but as things got busier, I transitioned to writing one post/week.

Kerry: Blogs don’t have to be forever—they’re a moment in time. Your blog was lost in some website SNAFU a few years ago, right? (HOT TIP: Blog at your own domain and back up your stuff!)

How did you make peace with your blogging life ending in such a way?

JZ: Three years ago, my blog disappeared. It vanished from the earth along with its platform. But the funny thing is that it all ended just as I was beginning to work on my book in earnest, and actually conceive of it as a book with a narrative arc and not just a collection of fragments. So in a sense, the blog had served its purpose and it was a sign for me that it was time to say goodbye to it and apply the lessons I’d learned—and especially the energy with which I’d started to write—to a larger project. I always saw my blog as a (very low stakes) place where I could test out my ideas and have fun with writing. 


Thank you, Julia! I love this book. It’s available now where all good books are soldand I think any blogger will find a lot to appreciate in its pages.